Dec 19, 2020The rise of the storyYears back, Snapchat arrived on the scene of the social media war. Most of the big guns were already there and established: Facebook, Instagram, Twitter, and Google Plus (kidding, kidding). …Creativity2 min readCreativity2 min read
Dec 18, 2020The value of attentionOne of the most fascinating things that I see happening now is the correlation between people’s attention span and technology. I’m not going to get into the argument of “the internet is turning us into mindless zombies,” (which isn’t true, but I’ll save that for another day). …Marketing2 min readMarketing2 min read
Dec 18, 2020PivotThe most important skill I’ve learned with marketing, design, branding, or whatever the project is, isn’t something I’ve seen taught in a classroom or textbook. It isn’t a cheesy secret to success. Every good creative I’ve worked with seems to know this rule too. …Life Lessons2 min readLife Lessons2 min read
Dec 16, 2020Three marketing tasks to start onMarketing is a big topic. Whether you’re a small business owner, working at an NPO, running a marketing department, or even starting your own brand, the checklist of marketing to-dos can get pretty long. It can be a bit overwhelming. …2 min read2 min read
Dec 15, 2020My inner criticLong before I created my first design, I found out I had a critic. This critic was harsh, cold, and demanding. Every time I would do anything, this critic would show up, tease my work, and remind me that it wasn’t as good as it should be. …Self Improvement2 min readSelf Improvement2 min read
Dec 14, 2020I missed a day of writingI missed a day of writing. I’ve never been one to write consistently, but I’m trying to write every day for 100 days. It's a big undertaking for me, and I’m doing my best to keep up. I missed writing on day nine. It wasn’t like I was too busy…Self Improvement2 min readSelf Improvement2 min read
Dec 12, 2020Go and Find RestIn the middle of all the craziness that happens with work, it’s easy to get lost in the sea of briefs, ongoing projects, and more. There is this feeling that we have to get all of these things done. Without completing the “one more thing,” everything seems doomed. …Self1 min readSelf1 min read
Dec 11, 2020Content isn’t kingEvery now and then, you’ll hear a cheeky person in marketing say, “Content is king.” Very few statements cause me so much pain. I’m not even going to address how cliche the saying is and the level of audacity required to actually say it in 2020. There are two “reasons”…Marketing1 min readMarketing1 min read
Dec 10, 2020Please, laugh with me.When I was a kid, mainly an angsty teenager, I wrestled with taking things too seriously. For the life of me, and my parents, I have no idea why. Anything that was mildly serious became a dark gothic drama. Life was harder to enjoy this way. I felt this overwhelming…Leadership2 min readLeadership2 min read
Dec 9, 2020Be Humble. Stay Confident.A few years ago, I had a small agency called Magicbird Creative. (It wasn’t a great agency, but it was an amazing learning experience) While there, I starting using this mantra to teach confidence in work: Be humble, but stay confident. As creatives, we need feedback to know how what…Leadership1 min readLeadership1 min read
